The Pocket Universal Principles of Branding 100 Key Concepts for Defining, Building, and Delivering Brands
Lifestyle

The Pocket Universal Principles of Branding 100 Key Concepts for Defining, Building, and Delivering Brands

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Descriere

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format. *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* Richly illustrated and easy to navigate, this comprehensive r

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Categorie
Lifestyle
Cod EAN/GTIN
9780760393826

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