Afaceri și economie
Goodvertising : Creative Advertising that Cares
36.99 RON73.98 RON
Cumpără acumDisponibil prin anticexlibris.ro/
Descriere
Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand's corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters--Transparency, Connection, Simplicity,
Detalii produs
- Categorie
- Afaceri și economie
- Cod EAN/GTIN
- 9780500516263
Recenzii
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