Dezvoltare personală
Covert Cows and Chick-fil-A
14.99 RON29.98 RON
Cumpără acumDisponibil prin anticexlibris.ro/
Descriere
During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.
Detalii produs
- Categorie
- Dezvoltare personală
- Cod EAN/GTIN
- 9781400213160
Recenzii
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