Descriere
In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding. Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered persona
Detalii produs
- Categorie
- Lifestyle
- Cod EAN/GTIN
- 9780760395219
Recenzii
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